Category Archives: Blog

GUEST BLOG POST WRITTEN BY: KRISTEN MATTHEWS The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every campaign of a brand. Here is my own take on what an influencer is and a guide for where to find ideal influence to promote your business. Part 1: What is an Influencer Now that word of mouth recommendations…

The holidays are a special time of year, highlighted by the three F’s – family, food, and … fighting? I don’t mean fighting over who gets the last drumstick or whether Home Alone is better than A Christmas Story. I’m talking about retailers and brands fighting for consumer attention during the busiest shopping time of the year. The month between Thanksgiving and Christmas is the biggest opportunity brands and retailers have each year, but it’s also incredibly competitive, so it’s crucial to reach and communicate with your customer audience in the correct way. One way to do so is through social…